Chung‐Kai Li

The moderating effect of brand image on public relations perception and customer loyalty

An‐Tien Hsieh, Chung‐Kai Li · Marketing Intelligence & Planning · 2008 · 197 citations

Consumer Research, Brand Strategy, Brand Image +18

The influence of transformational leadership on workplace relationships and job performance

Chung‐Kai Li, Chia-Hung Hung · Social Behavior and Personality An International Journal · 2009 · 116 citations · Full text

Transformational Leadership, Job Performance, Human Resource Management +19

Marketing tactics and parents' loyalty: the mediating role of school image

Chung‐Kai Li, Chia‐Hung Hung · Journal of Educational Administration · 2009 · 74 citations

Promotion Tactics, School Image, Marketing Tactics +14

An examination of the mediating role of person‐job fit in relations between information literacy and work outcomes

Chung‐Kai Li, Chia‐Hung Hung · Journal of Workplace Learning · 2010 · 50 citations

Information Education, Job Performance, Education +19

The interactive effects of perceived parental involvement and personality on teacher satisfaction

Chung‐Kai Li, Chia‐Hung Hung · Journal of Educational Administration · 2012 · 17 citations