Concepedia

Chih-Cheng Chen

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Statistics

Publications

2

Citations

241

H-Index

2

Active since

2018

Affiliations

MingDao University(Current)

Chih-Cheng Chen is an author at MingDao University specializing in economics, green marketing, and marketing.

Top concepts

BusinessEconomicsMarketingManagementGreen MarketingConsumer BehaviorConsumer ResearchRecyclingFood PolicyGreenwashing

Publications per year

2018–2021

2

Publications

2

Exploring the Consumer Behavior of Intention to Purchase Green Products in Belt and Road Countries: An Empirical Analysis

Chih-Cheng Chen · Sustainability · 2018 · 228 citations · Full text

Customer Satisfaction, Road Countries, Socially Responsible Product +19

How Is the Sustainable Consumption Intention Model in Food Industry under Preference Uncertainties? The Consumer Willingness to Pay on Recycled Packaging Material

Chih-Cheng Chen, Raditia Yudistira Sujanto, Ming‐Lang Tseng et al. · Sustainability · 2021 · 13 citations · Full text

Sustainable Consumption, Consumer Uncertainty, Green Marketing +22

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