Suhyoung Ahn

Why do people interact and buy in the Metaverse? Self-Expansion perspectives and the impact of hedonic adaptation

Suhyoung Ahn, Byoungho Jin, Hyesim Seo · Journal of Business Research · 2024 · 88 citations

Social Sciences, Psychology, Social Psychology +8

How AI enhances employee service innovation in retail: Social exchange theory perspectives and the impact of AI adaptability

Suhyoung Ahn, Jungkun Park, S. Ye · Journal of Retailing and Consumer Services · 2024 · 47 citations

Management, Innovation Management, Organizational Behavior +15

Traditional vs. AI-generated brand personalities: Impact on brand preference and purchase intention

Jungkun Park, Suhyoung Ahn · Journal of Retailing and Consumer Services · 2024 · 44 citations

Business, Marketing, Marketing Management +15

Pre-owned, still precious: How emotional attachment shapes pre-owned luxury consumption

Jungkun Park, Suhyoung Ahn, Sang‐Woo Lee · Journal of Retailing and Consumer Services · 2025 · 12 citations

Social Sciences, Marketing, Social Psychology +14