Concepedia
Statistics
Publications
15
Citations
278
H-Index
12
Active since
1983
Affiliations
University of Missouri(Current)
Central Michigan University
Usha Chowdhary is an author at University of Missouri specializing in marketing, consumer research, and fashion.
Top concepts
Consumer ResearchFashionMarketingGenderEducationBody ImageGeriatricsEngineeringSocial SciencesSocial Gerontology
Publications per year
1983–2005
Self-Esteem, Age Identification, and Media Exposure of the Elderly and their Relationship to Fashionability
Usha Chowdhary · Clothing and Textiles Research Journal · 1988 · 36 citations
Aging, Ageism, Social Psychology +26
Plus-Size Women's Clothing Interest, Satisfactions and Dissatisfactions with Ready-to-Wear Apparel
Usha Chowdhary, Nadine V. Beale · Perceptual and Motor Skills · 1988 · 33 citations
Customer Satisfaction, User Perception, Performance Studies +15
Fashion Information Seeking by Younger and Older Consumers
Usha Chowdhary · Clothing and Textiles Research Journal · 1989 · 31 citations
Fashion Information Seeking, Advertising, Consumer Study +14
Impact of stitch density on seam strength, seam elongation, and seam efficiency
Usha Chowdhary, Donna Poynor · International Journal of Consumer Studies · 2005 · 21 citations
Textile Engineering, Stitch Density, Engineering +13
Fashion Opinion Leadership and Media Exposure among College Women in India
Usha Chowdhary, Lois E. Dickey · Home Economics Research Journal · 1988 · 18 citations
Fashion Adoption, Fashion Opinion Leadership, Consumer Research +21
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