Concepedia

Author

Jiu Hui Chong

University of Nottingham Malaysia Campus

Also Known As

Jiu Hui Chong

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Publications

128

Citations

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H-Index

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Concepts

All Affiliations

University of Nottingham Malaysia Campus
JH

About

Jiu Hui Chong is an author at University of Nottingham Malaysia Campus specializing in interactive marketing, media marketing, and technology.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Business

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Management

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Marketing

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Consumer Behavior

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Consumer Decision Making

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Jiu Hui Chong

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1

Publications

128

Citations

1

H-Index

YearCitations

Do consumers want mobile commerce? A closer look at M-shopping and technology adoption in Malaysia

Ezlika M. Ghazali, Dilip S. Mutum, Jiu Hui Chong,

Asia Pacific Journal of Marketing and Logistics

2018

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