Concepedia
Statistics
Publications
6
Citations
361
H-Index
Active since
2015
Affiliations
Guangxi University(Current)
Nanning Normal University
Kan Jiang is an author at Guangxi University specializing in marketing, marketing management, and e-commerce retailing.
Publications per year
2015–2024
Chatbots in retail: How do they affect the continued use and purchase intentions of Chinese consumers?
Kan Jiang, Meilian Qin, Shurong Li · Journal of Consumer Behaviour · 2022 · 150 citations
Business, Marketing, Retail Management +14
Green power of virtual influencer: The role of virtual influencer image, emotional appeal, and product involvement
Kan Jiang, Junyuan Zheng, Shaohua Luo · Journal of Retailing and Consumer Services · 2023 · 133 citations
Social Sciences, Communication, Marketing +13
Smile or Not Smile: The Effect of Virtual Influencers' Emotional Expression on Brand Authenticity, Purchase Intention and Follow Intention
Kan Jiang, Meilian Qin, Dejun Deng et al. · Journal of Consumer Behaviour · 2024 · 36 citations
Business, Marketing, Marketing Management +17
Descriptive or injunctive? The effect of sustainable normative appeals and advertising orientations on environmentally responsible consumption behavior in a collective action perspective
Kan Jiang, Silan Mo, Meilian Qin · Journal of Retailing and Consumer Services · 2024 · 17 citations
The impact of channel integration on channel reciprocity in the multi-channel retailing context
Kan Jiang, Liuyan Xu, Xiaoning Bao · 2015 · 13 citations
Business, Marketing, Retail Management +15
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