Anna Zaušková

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Active since

2013

Affiliations

University of Ss. Cyril and Methodius in Trnava(Current)

Anna Zaušková is an author at University of Ss. Cyril and Methodius in Trnava specializing in innovation, marketing strategy, and marketing management.

ORCID

Publications per year

2013–2022

Publications

Earnings Drivers of Slovak Manufacturers: Efficiency Assessment of Innovation Management

Pavol Ďurana, Anna Zaušková, Ladislav Vagner et al. · Applied Sciences · 2020 · 31 citations · Full text

Management, Business Economics, Innovation Management +16

SoLoMo marketing as a global tool for enhancing awareness of eco-innovations in Slovak business environment

Anna Zaušková, Monika Rezníčková · Equilibrium Quarterly Journal of Economics and Economic Policy · 2020 · 22 citations · Full text

Business, Marketing, Marketing Management +11

Marketing Communication in Eco-innovation Process

Anna Zaušková, Zuzana Bežáková, Lukáš Grib · Procedia Economics and Finance · 2015 · 14 citations · Full text

Business, Marketing, Marketing Management +10

How can the state support the innovations to build sustainable competitive advantage of the country

Anna Zaušková, Bobovnický Artur, Adam Madleňák · Serbian Journal of Management · 2013 · 11 citations · Full text

Management, Entrepreneurship, Innovation Management +15

Current state and prediction of the future of digitization as a part of Industry 4.0

Anna Zaušková, Alena Kusá, Michal Kubovics et al. · Serbian Journal of Management · 2022 · 10 citations · Full text

Business, Information Systems, Management Information Systems +14

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