Martha García Samper

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Active since

2022

Affiliations

Martha García Samper is an author at University of the Coast specializing in digital transformation, technological change in business, and business model change.

Publications per year

2022–2024

Publications

Industry 4.0 for sustainable supply chain management: Drivers and barriers

Martha García Samper, Dilson Goethe Florez, Jenny Romero et al. · Procedia Computer Science · 2022 · 25 citations · Full text

Management, Supply Chain Management, Sustainability Management +17

Digital transformation of business models: influence of operation and trade variables

Martha García Samper, Harold Bernardo Sukier, Diego Baez Palencia et al. · Procedia Computer Science · 2022 · 22 citations · Full text

Business, Information Systems, Management Information Systems +17

Analysis of Strategic Marketing in Small and Medium-sized Enterprises: Case of the Bakery Industry in Colombia

Harold Bernardo Sukier, Martha García Samper, Reynier Israel Ramírez Molina et al. · Procedia Computer Science · 2024 · 10 citations · Full text

Business, Marketing, Marketing Management +14

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