Concepedia

Besan Abdallah Saleh

BA

1

Publications

22

Citations

1

H-Index

2023

Active since

Affiliations

University of Jordan(Current)

Besan Abdallah Saleh is an author at University of Jordan specializing in consumer decision making, technology, and interactive marketing.

Top concepts

TrustFintechBusinessMarketingE-businessManagementTechnologyUser ExperienceConsumer BehaviorConsumer Research

Publications per year

2023–2023

1

Publications

1

An empirical investigation on acceptance of e-wallets in the fintech era in Jordan: Extending UTAUT2 model with perceived trust

Qais Hammouri, Abdalrazzaq Aloqool, Besan Abdallah Saleh et al. · International Journal of Data and Network Science · 2023 · 22 citations · Full text

Customer Satisfaction, Innovation Adoption, Effort Expectancy +24

Rows per page

1–1 of 1