Concepedia

Richa Banerjee

RB

Statistics

Publications

4

Citations

149

H-Index

4

Active since

2018

Affiliations

Jiwaji University(Current)

Atal Bihari Vajpayee Indian Institute of Information Technology and Management

Centre Inria de l'Université de Lille

Richa Banerjee is an author at Jiwaji University specializing in business, marketing management, and e-commerce retailing.

Publications per year

2018–2021

4

Publications

4

Analysis of Impulse Buying Behaviour of Consumer During COVID-19: An Empirical Study

Shaifali Chauhan, Richa Banerjee, Vishal Dagar · Millennial Asia · 2021 · 66 citations · Full text

Business, Marketing, Marketing Management +17

A self-congruence and impulse buying effect on user’s shopping behaviour over social networking sites: an empirical study

Shaifali Chauhan, Richa Banerjee, Chinmay Chakraborty et al. · International Journal of Pervasive Computing and Communications · 2021 · 41 citations

Business, Marketing, Marketing Management +16

AN ANALYTICAL STUDY ON IMPULSE BUYING FOR ONLINE SHOPPING DURING COVID-19

Shaifali Chauhan, Richa Banerjee, Mohit Mittal · Journal of Content Community and Communication · 2020 · 26 citations

Business, Marketing, Marketing Management +15

"Non-Performing Assets: A Comparative Study of the Indian Commercial Banks"

Richa Banerjee, Deepak Verma, Bimal Jaiswal · International Journal of Social Relevance & Concern · 2018 · 16 citations · Full text

Business, Business Economics, Finance +15

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