Concepedia

Varsha Khandker

VK

5

Publications

143

Citations

5

H-Index

2018

Active since

Affiliations

Indian Institute of Management Ahmedabad(Current)

Varsha Khandker is an author at Indian Institute of Management Ahmedabad specializing in social influence, agricultural economics, and public health.

Top concepts

BusinessPublic HealthSocial InfluenceAgricultural EconomicsArtsLand UseEconomicsMarketingManagementPsychology

Publications per year

2018–2022

5

Publications

5

Impact of perceived interactivity and perceived value on mobile app stickiness: an emerging economy perspective

Santosh Nandi, Madhavi Latha Nandi, Varsha Khandker · Journal of Consumer Marketing · 2021 · 49 citations

Customer Satisfaction, Innovation Adoption, Digital Marketing +24

Gender Perspective in Water Management: The Involvement of Women in Participatory Water Institutions of Eastern India

Varsha Khandker, Vasant P. Gandhi, Nicky Johnson · Water · 2020 · 45 citations · Full text

Public Policy, Water Policy, Engineering +15

Factors encouraging complete adoption of agricultural technologies

Varsha Khandker, Indrajit Thakurata · Journal of Agribusiness in Developing and Emerging Economies · 2018 · 20 citations

Precision Agriculture, Applied Economics, Land Use +18

Two decades of the bottom of the pyramid research: identifying the influencers, structure, and the evolution of the concept

Varsha Khandker · Management Review Quarterly · 2022 · 16 citations · Full text

Pyramid Research, History Of Science, Societal Influence +7

Price determination for 4G service using price sensitivity model in India

Varsha Khandker, Kedar Joshi · Journal of Revenue and Pricing Management · 2018 · 13 citations

Dynamic Pricing, Price Determination, Price Formation +2

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