Concepedia

Marcel Fahrner

MF

5

Publications

112

Citations

5

H-Index

2006

Active since

Affiliations

University of Tübingen(Current)

Marcel Fahrner is an author at University of Tübingen specializing in sports consumption, consumer uncertainty, and consumer decision making.

Top concepts

BusinessMarketingManagementSports RetailBrand StrategyConsumer ChoiceSports MarketingConsumer BehaviorConsumer ResearchDigital Marketing

Publications per year

2006–2020

5

Publications

5

High-performance sport : an international comparison

Helmut Digel, Verena Burk, Marcel Fahrner · 2006 · 40 citations

High-performance Sport, Physical Activity, Performance Studies

Analysing the context-specific relevance of competencies – sport management alumni perspectives

Marcel Fahrner, Ute Schüttoff · European Sport Management Quarterly · 2019 · 28 citations

Multilevel policy implementation: exploring organisational coordination – the case of the German Swimming Federation’s national training framework implementation

Marcel Fahrner, Christoffer Klenk · International Journal of Sport Policy and Politics · 2018 · 19 citations

The Demand for Licensed Merchandise in Sports—On the Purchase Channel Choice

Georgios Nalbantis, Marcel Fahrner, Tim Pawlowski · Journal of Sport Management · 2017 · 14 citations

Consumer Uncertainty, Digital Marketing, Consumer Study +22

Trust within sport NGB boards: association with board structure and board member characteristics

Marcel Fahrner, Spencer Harris · European Sport Management Quarterly · 2020 · 11 citations

Rows per page

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