Concepedia

Yeyen Pratika

YP

3

Publications

82

Citations

3

H-Index

2019

Active since

Affiliations

Universitas Muhammadiyah Malang(Current)

Yeyen Pratika is an author at Universitas Muhammadiyah Malang specializing in management, interactive marketing, and digital marketing.

Top concepts

ManagementBusinessMarketingConsumer BehaviorConsumer ResearchDigital MarketingInteractive MarketingArtsEducationJournalism

Publications per year

2019–2021

3

Publications

3

Analysis of Pay Later Payment System on Online Shopping in Indonesia

Yeyen Pratika, Salahudin Salahudin, Dicky Wisnu Usdek Riyanto et al. · Journal of Economics Business and Accountancy Ventura · 2021 · 42 citations · Full text

Business Intelligence, Digital Marketing, Consumer Research +17

PAYLATER FEATURE: IMPULSIVE BUYING DRIVER FOR E-COMMERCE IN INDONESIA

Luqman Dzul Hilmi, Yeyen Pratika · International Journal of Economics, Business and Accounting Research (IJEBAR) · 2021 · 29 citations

Customer Satisfaction, Digital Marketing, Consumer Study +17

The Implementation of Islamic Values in Improving the Quality of Employee Performance in Workplace

Marsudi Marsudi, Rizki Febriani, Chalimatuz Sa’diyah et al. · KnE Social Sciences · 2019 · 11 citations · Full text

Performance Management, Employee Involvement, Workplace Psychology +13

Rows per page

1–3 of 3