Concepedia

Hesti Sabrina

HS

4

Publications

62

Citations

4

H-Index

2020

Active since

Affiliations

Medan Area University(Current)

Hesti Sabrina is an author at Medan Area University specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingEconomicsConsumer ResearchCustomer SatisfactionConsumer Decision MakingLoansHealthFinance

Publications per year

2020–2021

4

Publications

4

The Influence of Lifestyle and Sales Promotion on Online Purchase Decisions for Home-Cooked Culinary during COVID-19 in Medan City, Indonesia

Eka Dewi Setia Tarigan, Hesti Sabrina, Yuni Syahputri · 2020 · 23 citations

Customer Satisfaction, Online Purchase Decisions, Digital Marketing +26

Pengaruh Debt To Asset Ratio dan Debt To Equity Ratio terhadap Kinerja Keuangan pada Perusahaan Otomotif yang Terdaftar di BEI Periode 2015-2018

Dian Permata Sari, Wan Suryani, Hesti Sabrina · Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) · 2021 · 16 citations · Full text

Firm Performance, Bei Periode, Debt Management +18

Pengaruh Kepuasan Kerja dan Loyalitas Karyawan terhadap Kinerja Karyawan Foods Manufacture

Nabilla Salsabil Sausan, Amrin Mulia Utama Nasution, Hesti Sabrina · Economics Business and Management Science Journal · 2021 · 12 citations · Full text

Customer Satisfaction, Agricultural Economics, Job Performance +16

Pengaruh Harga Dan Diferensiasi Produk Terhadap Keputusan Pembelian Sepeda Motor Suzuki Satria Fu di Medan Sumatera Utara

Ira Arnie Yuvira, M. Yamin Siregar, Hesti Sabrina · Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) · 2021 · 11 citations · Full text

Productivity, Economics, Consumer Decision Making +14

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