Concepedia

Yusniar Khairunnisa

YK

1

Publications

61

Citations

1

H-Index

2023

Active since

Affiliations

IPB University(Current)

Yusniar Khairunnisa is an author at IPB University specializing in consumer decision making, brand development, and brand management.

Top concepts

DesignBrandingMarketingManagementBrand StrategyGreen MarketingBrand ManagementConsumer CultureBrand DevelopmentConsumer Behavior

Publications per year

2023–2023

1

Publications

1

Factors influencing Muslim Generation Z consumers’ purchase intention of environmentally friendly halal cosmetic products

Mohammad Iqbal Irfany, Yusniar Khairunnisa, Marco Tieman · Journal of Islamic marketing · 2023 · 61 citations

Green Marketing, Consumer Study, Consumer Research +20

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