Concepedia
Statistics
Publications
2
Citations
78
H-Index
Active since
2004
Affiliations
Kutztown University(Current)
Karl Long is an author at Kutztown University specializing in marketing, musicology, and arts.
Top concepts
MarketingArtsMusicDesignBusinessE-businessManagementMusicologyMedia DesignMusic History
Publications per year
2004–2011
Music marketing: A history and landscape
James R. Ogden, Denise T. Ogden, Karl Long · Journal of Retailing and Consumer Services · 2011 · 61 citations
Music, History Of Marketing, Music Industry +6
Customer loyalty and experience design in e‐business
Karl Long · Design Management Review · 2004 · 17 citations
Customer Experience, Customer Satisfaction, Enduring Relationship +20
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