9
Publications
347
Citations
9
H-Index
2012
Active since
Zahra Sohani is an author at McMaster University specializing in brand equity, corporate governance, and brand building.
Top concepts
BrandingBusinessMarketingManagementStatisticsAdvertisingBrand EquityMeta-analysisBrand AwarenessResearch Ethics
Publications per year
2012–2024
9
9
Empirical evaluation of the Q-Genie tool: a protocol for assessment of effectiveness
Zahra Sohani, Shohinee Sarma, Akram Alyass et al. · BMJ Open · 2016 · 44 citations · Full text
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1–5 of 9