Concepedia

Lihuan Guo

LG

6

Publications

250

Citations

6

H-Index

2017

Active since

Affiliations

National Taiwan Normal University(Current)

Huaqiao University

Quanzhou Normal University

Ming Chuan University

College of Business Administration

Lihuan Guo is an author at National Taiwan Normal University specializing in communication, arts, and management.

Top concepts

CommunicationArtsMarketingManagementAdvertisingBiasBusinessLearningEconomicsEducation

Publications per year

2017–2021

6

Publications

6

Effects of social-interactive engagement on the dropout ratio in online learning: insights from MOOC

Wei Wang, Lihuan Guo, Ling He et al. · Behaviour and Information Technology · 2018 · 128 citations

The merits of a sentiment analysis of antecedent comments for the prediction of online fundraising outcomes

Wei Wang, Lihuan Guo, Yenchun Jim Wu · Technological Forecasting and Social Change · 2021 · 37 citations

Advertising, Social Media, Antecedent Comments +11

Rational herd behavior in online learning: Insights from MOOC

Wei Wang, Lihuan Guo, Rui Sun · Computers in Human Behavior · 2017 · 36 citations

Learning Sciences, Educational Psychology, Education +6

Distance Diffusion of Home Bias for Crowdfunding Campaigns between Categories: Insights from Data Analytics

Lihuan Guo, Guo Dong-qiang, Wei Wang et al. · Sustainability · 2018 · 24 citations · Full text

Crowdfunding Market, Digital Marketing, Consumer Research +21

Content-oriented or persona-oriented? A text analytics of endorsement strategies on public willingness to participate in citizen science

Wei Wang, Lihuan Guo, Yenchun Jim Wu et al. · Information Processing & Management · 2021 · 13 citations

Public Involvement, Endorsement Strategies, Public Willingness +12

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