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Zafirah Hanoum Ahmad Ariff

ZH

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Publications

1

Citations

35

H-Index

1

Active since

2020

Affiliations

National University of Malaysia(Current)

Zafirah Hanoum Ahmad Ariff is an author at National University of Malaysia specializing in brand building, consumer behavior, and brand management.

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Publications per year

2020–2020

1

Publications

1

Do religiosity and knowledge affect the attitude and intention to use halal cosmetic products? evidence from Indonesia

Monicha Divianjella, Istyakara Muslichah, Zafirah Hanoum Ahmad Ariff · Asian Journal of Islamic Management (AJIM) · 2020 · 35 citations · Full text

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