Statistics
Publications
32
Citations
1.5K
H-Index
21
Active since
2019
Senmao Xia is an author at Coventry University specializing in business, management, and strategic management.
Publications per year
2019–2024
32
32
Wancheng Xie, Taihua Yan, Senmao Xia et al. · Frontiers in Energy Research · 2020 · 85 citations · Full text
The effect of different types of virtual influencers on consumers’ emotional attachment
Ji Yan, Senmao Xia, Amanda Jiang et al. · Journal of Business Research · 2024 · 78 citations · Full text
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