Concepedia

Mark A. Rosso

MA

6

Publications

164

Citations

6

H-Index

2008

Active since

Affiliations

North Carolina Central University(Current)

Mark A. Rosso is an author at North Carolina Central University specializing in management, advertising, and content analysis.

Top concepts

ManagementAdvertisingEngineeringLinguisticsContent AnalysisArtsRiskBrandingBusinessLanguage

Publications per year

2008–2017

6

Publications

6

User‐based identification of Web genres

Mark A. Rosso · Journal of the American Society for Information Science and Technology · 2008 · 53 citations

Engineering, Text Mining, Information Retrieval +18

Brand Names as Keywords in Sponsored Search Advertising

Mark A. Rosso, Bernard J. Jansen · Communications of the Association for Information Systems · 2010 · 26 citations · Full text

Search Engine Optimization, Digital Marketing, Targeted Advertising +19

User preferences of software documentation genres

Ralph H. Earle, Mark A. Rosso, Kathryn E. Alexander · 2015 · 25 citations

Software Maintenance, Engineering, Software Engineering +21

The Chief Information Security Officer: An Exploratory Study

Erastus Karanja, Mark A. Rosso · Journal of international technology and information management · 2017 · 25 citations · Full text

The Chief Risk Officer: a study of roles and responsibilities

Erastus Karanja, Mark A. Rosso · Risk Management · 2017 · 20 citations

Public Policy, Chief Risk Officer, Risk Management +6

Rows per page

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