Concepedia

Mengfan Zhai

MZ

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Publications

2

Citations

85

H-Index

2

Active since

2021

Affiliations

Shanghai University of Finance and Economics(Current)

Mengfan Zhai is an author at Shanghai University of Finance and Economics specializing in consumer research, consumer engagement, and social computing.

Top concepts

Publications per year

2021–2022

2

Publications

2

How do relational bonds affect user engagement in e-commerce livestreaming? The mediating role of trust

Mengfan Zhai, Yuan Chen · Journal of Retailing and Consumer Services · 2022 · 71 citations

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Influence of trust and risk on peer-to-peer investment willingness: a bidirectional perspective

Mengfan Zhai, Yuan Chen, Mingxia Wei · Internet Research · 2021 · 14 citations

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