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Lanmeng Wu

LW

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Publications

2

Citations

46

H-Index

2

Active since

2020

Affiliations

Kyonggi University(Current)

Lanmeng Wu is an author at Kyonggi University specializing in greenwashing, brand development, and digital marketing.

Top concepts

Publications per year

2020–2022

2

Publications

2

The Influence of Green Marketing on Brand Trust: The Mediation Role of Brand Image and the Moderation Effect of Greenwash

Lanmeng Wu, Ziyang Liu · Discrete Dynamics in Nature and Society · 2022 · 33 citations · Full text

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A Big-Data–Based Analysis on the Impact of Cruise Tourism Image on Chinese Tourist Satisfaction and Behavioral Intentions

Lanmeng Wu, Cui Dong, Guoxiang Xiong · Journal of Coastal Research · 2020 · 13 citations

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