Concepedia

Andrea K. Moser

AK

3

Publications

936

Citations

3

H-Index

2015

Active since

Affiliations

Leuphana University of Lüneburg(Current)

Pforzheim University of Applied Sciences

Andrea K. Moser is an author at Leuphana University of Lüneburg specializing in consumer decision making, consumer behavior, and management.

Top concepts

MarketingManagementGreen MarketingConsumer BehaviorConsumer ResearchConsumer Decision MakingBusinessEnvironmental EconomicsEconomicsFood Quality

Publications per year

2015–2016

3

Publications

3

Thinking green, buying green? Drivers of pro-environmental purchasing behavior

Andrea K. Moser · Journal of Consumer Marketing · 2015 · 622 citations

Green Marketing, Greenwashing, Behavioral Decision Making +22

Consumers' purchasing decisions regarding environmentally friendly products: An empirical analysis of German consumers

Andrea K. Moser · Journal of Retailing and Consumer Services · 2016 · 277 citations

German Consumers, Consumer Decision Making, Green Marketing +12

Buying organic – decision-making heuristics and empirical evidence from Germany

Andrea K. Moser · Journal of Consumer Marketing · 2016 · 37 citations

Green Marketing, Applied Economics, Digital Marketing +23

Rows per page

1–3 of 3