Concepedia

Weikang He

WH

4

Publications

90

Citations

4

H-Index

2022

Active since

Affiliations

Chongqing University of Posts and Telecommunications(Current)

Weikang He is an author at Chongqing University of Posts and Telecommunications specializing in interactive marketing, management, and marketing.

Top concepts

MarketingManagementInteractive MarketingAdvertisingDecision TheoryConsumer ResearchDigital MarketingBusiness AnalyticsMarketing Analytics

Publications per year

2022–2024

4

Publications

4

A Dynamic Information Dissemination Model Based on User Awareness and Evolutionary Games

Yunpeng Xiao, Weikang He, Tao Yang et al. · IEEE Transactions on Computational Social Systems · 2022 · 31 citations

Influence prediction model for marketing campaigns on e-commerce platforms

Yunpeng Xiao, Yu Zhu, Weikang He et al. · Expert Systems with Applications · 2022 · 23 citations

Marketing Analytics, Marketing, Digital Marketing +6

A click-through rate model of e-commerce based on user interest and temporal behavior

Yunpeng Xiao, Weikang He, Yu Zhu et al. · Expert Systems with Applications · 2022 · 21 citations

Online Customer Behavior, User Behavior Modeling, Interactive Marketing +10

ImNext: Irregular Interval Attention and Multi-task Learning for Next POI Recommendation

Xi He, Weikang He, Yilin Liu · Knowledge-Based Systems · 2024 · 15 citations

Rows per page

1–4 of 4