Concepedia
Statistics
Publications
1
Citations
116
H-Index
Active since
1991
Ulricke de Brentani is an author specializing in product development, industrial services marketing, and firm failure determinants.
Publications per year
1991–1991
New Industrial Financial Services: What Distinguishes the Winners
Robert G. Cooper, Ulricke de Brentani · Journal of Product Innovation Management · 1991 · 116 citations
Business, Marketing, Marketing Management +15
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