Concepedia

Zakiyah Zahara

ZZ

4

Publications

119

Citations

4

H-Index

2020

Active since

Affiliations

Tadulako University(Current)

Zakiyah Zahara is an author at Tadulako University specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchDigital MarketingCustomer SatisfactionMarketing StrategyArtsTrustFintech

Publications per year

2020–2023

4

Publications

4

Entrepreneurial marketing and marketing performance through digital marketing capabilities of SMEs in post-pandemic recovery

Zakiyah Zahara, Ikhsan Ikhsan, Ira Nuriya Santi et al. · Cogent Business & Management · 2023 · 61 citations · Full text

Marketing Analytics, Customer Satisfaction, Digital Marketing +13

The effect of e-service quality, consumer trust and social media marketing on intention to use online transportation services

Zakiyah Zahara, Elimawaty Rombe, Ngatimun Ngatimun et al. · International Journal of Data and Network Science · 2021 · 27 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +17

Exploring e-mobile banking implementation barriers on Indonesian millennial generation consumers

Elimawaty Rombe, Zakiyah Zahara, Ira Nuriya Santi et al. · International Journal of Data and Network Science · 2021 · 20 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +17

PENGARUH CITRA MEREK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA

Hastuti Habir, Zakiyah Zahara, Farid Farid · Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) · 2020 · 11 citations · Full text

Economics, Motor Yamaha, Advertising +12

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