Yan Ming Li

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Publications

Citations

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Active since

2011

Affiliations

Yan Ming Li is an author at Washington State University specializing in brand experience, consumer demand analysis, and attribute importance analysis.

Publications per year

2011–2014

Publications

Consumers' willingness to pay using an experimental auction methodology: applications to brand equity

Yan Ming Li, Joan Ellis · International Journal of Consumer Studies · 2014 · 11 citations

Business, Marketing, Marketing Management +13

Carbon Dioxide Gas Sensor Using SAW Device Based on ZnO Film

Chang Wen, Yong Feng Ju, Wan Lin Li et al. · Applied Mechanics and Materials · 2011 · 10 citations · Full text

Engineering, Materials Engineering, Materials Science +17

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