Manuel Sousa Pereira

Publications

103

Citations

H-Index

2020

Active since

Affiliations

Polytechnic Institute of Viana do Castelo(Current)

Fernando Pessoa University

Lusíada University of Porto

Universidade Portucalense

Manuel Sousa Pereira is an author at Polytechnic Institute of Viana do Castelo specializing in management, digital marketing, and organizational behavior.

ORCID

Top concepts

ManagementBusinessDigital MarketingOrganizational BehaviorArtsCultureBrandingEducationMarketingMotivation

Publications per year

2020–2024

Publications

Digital Influencers’ Attributes and Perceived Characterizations and Their Impact on Purchase Intentions

Manuel Sousa Pereira, António Cardoso, Ana Isabel Canavarro et al. · Sustainability · 2023 · 34 citations · Full text

Digital Marketing, Consumer Research, Social Marketing +29

What if Employees Brought Their Life to Work? The Relation of Life Satisfaction and Work Engagement

Pedro Ferreira, Carla Gabriel, Sílvia Faria et al. · Sustainability · 2020 · 28 citations · Full text

Job Satisfaction, Quality Of Life, Work-life Balance +15

Digital Culture, Knowledge, and Commitment to Digital Transformation and Its Impact on the Competitiveness of Portuguese Organizations

António Cardoso, Manuel Sousa Pereira, José Carlos Sá et al. · Administrative Sciences · 2023 · 28 citations · Full text

Digital Business, Innovation Adoption, Digital Marketing +22

REVOLUTIONIZING LUXURY: THE ROLE OF AI AND MACHINE LEARNING IN ENHANCING MARKETING STRATEGIES WITHIN THE TOURISM AND HOSPITALITY LUXURY SECTORS

Maria Nascimento CUNHA, Manuel Sousa Pereira, António Cardoso et al. · GeoJournal of Tourism and Geosites · 2024 · 13 citations · Full text

Rows per page

1–4 of 4