Concepedia

Frano Giakoni

FG

1

Publications

13

Citations

1

H-Index

2022

Active since

Affiliations

Universidad Católica de Murcia(Current)

Frano Giakoni is an author at Universidad Católica de Murcia specializing in marketing insights, management, and communication.

Top concepts

Publications per year

2022–2022

1

Publications

1

An implicit research methodology to evaluate advertising effectiveness in Esports streaming based on viewers’ gaze, cognitive and emotional responses.

Frano Giakoni, Francisco Segado, Aarón Manzanares et al. · SPORT TK-Revista EuroAmericana de Ciencias del Deporte · 2022 · 13 citations · Full text

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