Muhammad Farrukh Shahzad

ChatGPT awareness, acceptance, and adoption in higher education: the role of trust as a cornerstone

Muhammad Farrukh Shahzad, Shuo Xu, Iqra Javed · International Journal of Educational Technology in Higher Education · 2024 · 196 citations · Full text

Education, Educational Technology, Innovation +14

What Factors Affect the Entrepreneurial Intention to Start-Ups? The Role of Entrepreneurial Skills, Propensity to Take Risks, and Innovativeness in Open Business Models

Muhammad Farrukh Shahzad, Kanwal Iqbal Khan, Saima Saleem et al. · Journal of Open Innovation Technology Market and Complexity · 2021 · 195 citations · Full text

Business, Entrepreneurship, Corporate Entrepreneurship +7

Exploring the impact of generative AI-based technologies on learning performance through self-efficacy, fairness & ethics, creativity, and trust in higher education

Muhammad Farrukh Shahzad, Shuo Xu, Hira Zahid · Education and Information Technologies · 2024 · 155 citations

Education, Educational Technology, Higher Education +14

Assessing the impact of AI-chatbot service quality on user e-brand loyalty through chatbot user trust, experience and electronic word of mouth

Muhammad Farrukh Shahzad, Shuo Xu, Xin An et al. · Journal of Retailing and Consumer Services · 2024 · 154 citations

Business, Marketing, Marketing Management +17

Artificial intelligence and social media on academic performance and mental well-being: Student perceptions of positive impact in the age of smart learning

Muhammad Farrukh Shahzad, Shuo Xu, Weng Marc Lim et al. · Heliyon · 2024 · 152 citations · Full text

Education, Educational Technology, Higher Education +16