Statistics
Publications
1
Citations
41
H-Index
1
Active since
2012
Berger Paul D. is an author specializing in consumer behavior, media usage, and consumer demand analysis.
Publications per year
2012–2012
1
1
The Impact of Social Media Usage on Consumer Buying Behavior
Berger Paul D., Pooja Mathur, Black Jennifer E. et al. · Advances In Management · 2012 · 41 citations
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