Concepedia

Neha Chachra

NC

Statistics

Publications

6

Citations

651

H-Index

6

Active since

2011

Affiliations

University of California, Berkeley(Current)

University of California San Diego

UC San Diego Health System

International Computer Science Institute

Neha Chachra is an author at University of California, Berkeley specializing in advertising, management, and marketing.

Top concepts

MarketingManagementAdvertisingInformation SecurityBusinessEngineeringCommunicationWeb AnalyticsComputer ScienceBusiness Analytics

Publications per year

2011–2018

6

Publications

6

Click Trajectories: End-to-End Analysis of the Spam Value Chain

Kirill Levchenko, Andreas Pitsillidis, Neha Chachra et al. · 2011 · 259 citations

Fraud Detection, Business Intelligence, Search Engine Marketing +17

Manufacturing compromise

Chris Grier, Lucas Ballard, Juan Caballero et al. · 2012 · 195 citations

Successful Exploit, Vulnerability Assessment (Computing), Software Security +8

Hulk: Eliciting Malicious Behavior in Browser Extensions

Alexandros Kapravelos, Chris Grier, Neha Chachra et al. · 2014 · 114 citations · Full text

Affiliate Crookies

Neha Chachra, Stefan Savage, Geoffrey M. Voelker · 2015 · 33 citations

Affiliate Cookies, Advertising, Digital Marketing +10

Examining the Demand for Spam

Elissa M. Redmiles, Neha Chachra, Brian Waismeyer · 2018 · 31 citations · Full text

Automated Spam Detection, Consumer Research, Social Influence +17

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