Concepedia
Statistics
Publications
1
Citations
773
H-Index
Active since
2010
Jesus I. Zubillaga is an author specializing in business strategy, marketing management, and content analytics.
Publications per year
2010–2010
How Large U.S. Companies Can Use Twitter and Other Social Media to Gain Business Value
Mary J. Culnan, Patrick McHugh, Jesus I. Zubillaga · Journal of the Association for Information Systems · 2010 · 773 citations
Business, Marketing, Marketing Management +14
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