Concepedia

Britta Frommeyer

BF

5

Publications

518

Citations

5

H-Index

2020

Active since

Affiliations

University of Münster(Current)

Britta Frommeyer is an author at University of Münster specializing in management, consumer behavior, and marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBusinessBehavioral EconomicsConsumer Decision MakingEconomicsConsumer ChoiceDigital Marketing

Publications per year

2020–2023

5

Publications

5

Online Shopping Motives during the COVID-19 Pandemic—Lessons from the Crisis

Júlia Koch, Britta Frommeyer, Gerhard Schewe · Sustainability · 2020 · 374 citations · Full text

Digital Marketing, Consumer Motivation, Consumer Study +24

The utility of intention as a proxy for sustainable buying behavior – A necessary condition analysis

Britta Frommeyer, Elisa Wagner, C. Richard Hossiep et al. · Journal of Business Research · 2022 · 72 citations

Economics, Sustainable Buying Behavior, Sustainable Consumption +13

Managing the transition to eco-friendly packaging – An investigation of consumers’ motives in online retail

Júlia Koch, Britta Frommeyer, Gerhard Schewe · Journal of Cleaner Production · 2022 · 39 citations

Customer Satisfaction, Online Customer Behavior, Consumer Decision Making +12

Voluntary carbon offsetting and consumer choices for environmentally critical products—An experimental study

Johan Warburg, Britta Frommeyer, Júlia Koch et al. · Business Strategy and the Environment · 2021 · 20 citations · Full text

Voluntary Carbon Offsetting, Sustainable Consumption, Consumer Uncertainty +24

Recycled or reusable: A multi‐method assessment of eco‐friendly packaging in online retail

Britta Frommeyer, Júlia Koch, Carla Scagnetti et al. · Journal of Industrial Ecology · 2023 · 13 citations · Full text

Rows per page

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