Concepedia

Su Wen Chen

SW

Statistics

Publications

3

Citations

1.6K

H-Index

3

Active since

2008

Affiliations

National Cheng Kung University(Current)

Su Wen Chen is an author at National Cheng Kung University specializing in customer satisfaction, interactive marketing, and business.

Top concepts

BusinessMarketingManagementService QualityUser ExperienceConsumer ResearchCustomer SatisfactionInteractive MarketingTechnologyConsumer Behavior

Publications per year

2008–2009

3

Publications

3

The impact of online store environment cues on purchase intention

Hsin Hsin Chang, Su Wen Chen · Online Information Review · 2008 · 802 citations

Consumer perception of interface quality, security, and loyalty in electronic commerce

Hsin Hsin Chang, Su Wen Chen · Information & Management · 2009 · 422 citations

Customer Satisfaction, Online Customer Behavior, User Perception +14

The impact of customer interface quality, satisfaction and switching costs on e-loyalty: Internet experience as a moderator

Hsin Hsin Chang, Su Wen Chen · Computers in Human Behavior · 2008 · 326 citations

Internet Experience, Customer Satisfaction, Customer Experience +12

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