Concepedia

Kuang-Hui Chiu

KC

3

Publications

101

Citations

3

H-Index

2004

Active since

Affiliations

National Taipei University(Current)

Kuang-Hui Chiu is an author at National Taipei University specializing in marketing communication, media marketing, and interactive marketing.

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Publications per year

2004–2015

3

Publications

3

Can internet blogs be used as an effective advertising tool? The role of product blog type and brand awareness

Chen-Hsun Ho, Kuang-Hui Chiu, Hsin Chen et al. · Journal of Enterprise Information Management · 2015 · 66 citations

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Approaches to Supply Chain Integration Followed By SMEs: An Exploratory Case Study

Hsin Chen, Marinos Themistocleous, Kuang-Hui Chiu · Journal of the Association for Information Systems · 2004 · 20 citations · Full text

RESEARCH ON THE CONNECTIONS BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND CORPORATION IMAGE IN THE RISK SOCIETY: TAKE THE MOBILE TELECOMMUNICATION INDUSTRY AS AN EXAMPLE

Kuang-Hui Chiu, Chien-Lung Hsu · 2010 · 15 citations

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