Concepedia

Megan Divett

MD

2

Publications

298

Citations

2

H-Index

2003

Active since

Affiliations

University of Wollongong(Current)

Megan Divett is an author at University of Wollongong specializing in customer satisfaction, interactive marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchCustomer SatisfactionInteractive MarketingBusinessTechnologyUser ExperienceConsumer BehaviorMarketing Strategy

Publications per year

2003–2003

2

Publications

2

Perceived usefulness, ease of use and electronic supermarket use

Ron Henderson, Megan Divett · International Journal of Human-Computer Studies · 2003 · 249 citations

Customer Satisfaction, Online Customer Behavior, Technology Acceptance Model +8

Actively influencing consumer loyalty

Megan Divett, Nadia Crittenden, Ron Henderson · Journal of Consumer Marketing · 2003 · 49 citations

Customer Experience, Customer Satisfaction, Theater Subscription +14

Rows per page

1–2 of 2