Concepedia
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Publications
1
Citations
32
H-Index
Active since
1999
Mel Prince is an author specializing in agency size, retention analysis, and advertising.
Publications per year
1999–1999
Examining the Longevity of New Agency Accounts: A Comparative Study of U.S. and U.K. Advertising Experiences
Mark Davies, Mel Prince · Journal of Advertising · 1999 · 32 citations
Business, Accountancy, Accounting +15
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