Concepedia

Barbara R. Oates

BR

3

Publications

247

Citations

3

H-Index

1995

Active since

Affiliations

Texas A&M University – Kingsville(Current)

Missouri State University

Barbara R. Oates is an author at Texas A&M University – Kingsville specializing in management, interactive marketing, and consumer behavior.

Top concepts

Publications per year

1995–1998

3

Publications

3

Women′s leadership styles: a heuristic analysis

Jane Stanford, Barbara R. Oates, Delfina Flores · Women in Management Review · 1995 · 106 citations

, , +19

A psychographic study of the elderly and retail store attributes

Barbara R. Oates, Lois M. Shufeldt, Bobby C. Vaught · Journal of Consumer Marketing · 1996 · 102 citations

, , +23

Is lifestyle an important factor in the purchase of OTC drugs by the elderly?

Lois M. Shufeldt, Barbara R. Oates, Bobby C. Vaught · Journal of Consumer Marketing · 1998 · 39 citations

, , +26

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