Concepedia

Michael Gerlich

MG

Statistics

Publications

14

Citations

1.2K

H-Index

12

Active since

2022

Affiliations

Business School Lausanne(Current)

SBS Swiss Business School

Anglia Ruskin University

Michael Gerlich is an author at Business School Lausanne specializing in artificial intelligence, marketing management, and marketing.

Publications per year

2022–2025

14

Publications

14

AI Tools in Society: Impacts on Cognitive Offloading and the Future of Critical Thinking

Michael Gerlich · Societies · 2025 · 630 citations · Full text

Computing, Computer Science, Information Technology +14

Perceptions and Acceptance of Artificial Intelligence: A Multi-Dimensional Study

Michael Gerlich · Social Sciences · 2023 · 162 citations · Full text

Public Affairs, Computer Science, Public Policy +17

The Power of Virtual Influencers: Impact on Consumer Behaviour and Attitudes in the Age of AI

Michael Gerlich · Administrative Sciences · 2023 · 132 citations · Full text

Business, Marketing, Marketing Management +12

AI Tools in Society: Impacts on Cognitive Offloading and the Future of Critical Thinking

Michael Gerlich · SSRN Electronic Journal · 2025 · 56 citations · Full text

Computing, Computer Science, Information Technology +14

Exploring Motivators for Trust in the Dichotomy of Human—AI Trust Dynamics

Michael Gerlich · Social Sciences · 2024 · 43 citations · Full text

Social Sciences, Psychology, Social Psychology +13

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