Concepedia

Yen Efawati

YE

8

Publications

136

Citations

8

H-Index

2016

Active since

Affiliations

Bandung Institute of Technology(Current)

Politeknik Negeri Bandung

Indonesia University of Education

Yen Efawati is an author at Bandung Institute of Technology specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingConsumer ResearchCustomer SatisfactionInteractive MarketingMarketing StrategyConsumer BehaviorDigital MarketingMarketing Communication

Publications per year

2016–2024

8

Publications

8

The implementation of integrated marketing communication on retail business: Moslem consumers' perceptions

Harmon Chaniago, Yen Efawati · International Journal of Business and Globalisation · 2022 · 21 citations

Customer Experience, Customer Satisfaction, Digital Marketing +17

The Influence of Working Conditions, Workability and Leadership on Employee Performance

Yen Efawati · International Journal Administration Business and Organization · 2020 · 20 citations · Full text

Work Conditions, Job Design, Job Performance +19

The Effect Of E-Service Quality On Repurchase Interests Of The Online Shopping Shopee Indonesia

Yen Efawati, Rafi Fauzan Rifaturrahman, Harmon Chaniago · Jurnal Ekonomika dan Manajemen · 2024 · 20 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +16

Digital Behavior and Impact on Employee Performance: Evidence from Indonesia

Annisa Nurain, Harmon Chaniago, Yen Efawati · Journal of technology management & innovation · 2024 · 20 citations · Full text

The Effect of Entrepreneurial Leadership on Firm Innovation Through Innovative Work Behavior

Yen Efawati, Eeng Ahman, Disman Disman et al. · Advances in economics, business and management research/Advances in Economics, Business and Management Research · 2021 · 18 citations · Full text

Rows per page

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