Concepedia

Danny Ivan Rantung

DI

2

Publications

48

Citations

2

H-Index

2023

Active since

Affiliations

Klabat University(Current)

Danny Ivan Rantung is an author at Klabat University specializing in business, brand equity, and customer satisfaction.

Top concepts

BusinessMarketingManagementBrand EquityBrand AwarenessConsumer ResearchCustomer SatisfactionArtsSocial MediaMedia Marketing

Publications per year

2023–2023

2

Publications

2

The Role of Social Media Influencers in Shaping Customer Brand Engagement and Brand Perception

Lelasari Sijabat, Danny Ivan Rantung, Deske W. Mandagi · JURNAL MANAJEMEN BISNIS · 2023 · 27 citations · Full text

Customer Satisfaction, Customer Brand Engagement, Digital Marketing +19

Small Medium Enterprises Brand Gestalt: A Key Driver of Customer Satisfaction and Repurchase Intention

Danny Ivan Rantung, Deske W. Mandagi, Nikolas Fajar Wuryaningrat et al. · International Journal of Professional Business Review · 2023 · 21 citations · Full text

Marketing, Customer Satisfaction, Brand Gestalt +12

Rows per page

1–2 of 2