Concepedia
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Publications
1
Citations
14
H-Index
Active since
2017
Yumesan Chetty is an author specializing in consumer buying behavior, buying behaviour analysis, and retail purchase intentions.
Publications per year
2017–2017
Viral Marketing Strategies and Customer Buying Behavioural Intentions at Retail Store in Johannesburg
Tarisai Fritz Rukuni, Grant Shaw, Yumesan Chetty et al. · Business Management and Strategy · 2017 · 14 citations · Full text
Business, Marketing, Marketing Management +10
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