Concepedia

Natividad Crespo Tejero

NC

4

Publications

112

Citations

4

H-Index

2020

Active since

Affiliations

EAE Business School(Current)

ESIC Business & Marketing School

Universidad Rey Juan Carlos

ESIC University

Natividad Crespo Tejero is an author at EAE Business School specializing in customer satisfaction, business, and customer retention.

Top concepts

ArtsFinanceBusinessEducationMarketingManagementPersuasionPsychologyTechnologyCommunication

Publications per year

2020–2024

4

Publications

4

Driving traffic to the museum: The role of the digital communication tools

Susana Fernández-Lores, Natividad Crespo Tejero, Ruth Fernández Hernández · Technological Forecasting and Social Change · 2021 · 49 citations

Digital Society, Digitalization, Education +8

Why do banks retain unprofitable customers? A customer lifetime value real options approach

Mariano Méndez-Suárez, Natividad Crespo Tejero · Journal of Business Research · 2020 · 24 citations

Customer Profitability, Customer Satisfaction, Customer Retention +9

Framing, risk perception and social health campaigns: A neuroscientific analysis

Susana Fernández-Lores, Natividad Crespo Tejero, Ruth Fernández Hernández et al. · Journal of Consumer Behaviour · 2023 · 21 citations · Full text

Social Psychology, Social Health Campaigns, Health Prevention +26

Online product returns: The role of perceived environmental efficacy and post-purchase entrepreneurial cognitive dissonance

Susana Fernández-Lores, Natividad Crespo Tejero, R. Fernández‐Hernández et al. · Journal of Business Research · 2024 · 18 citations

Rows per page

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