3
Publications
390
Citations
3
H-Index
2015
Active since
Affiliations
Elena Grewal is an author at Boston University specializing in interactive marketing, social influence, and consumer behavior.
Top concepts
BusinessMarketingManagementCommunicationSocial InfluenceConsumer BehaviorConsumer ResearchDigital MarketingInteractive MarketingReputation Management
Publications per year
2015–2021
3
3
Bias and Reciprocity in Online Reviews
Andrey Fradkin, Elena Grewal, Dave Holtz et al. · 2015 · 164 citations
Customer Satisfaction, Behavioral Decision Making, Digital Marketing +22
Rows per page
1–3 of 3