Statistics
Publications
1
Citations
22
H-Index
1
Active since
2021
Affiliations
Taylor's University(Current)
Shamsuddin Yusuf is an author at Taylor's University specializing in consumer behavior, advertising, and purchase intention measurement.
Publications per year
2021–2021
1
1
Aqilah Yaacob, Jen Ling Gan, Shamsuddin Yusuf · Journal of Content Community and Communication · 2021 · 22 citations
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