Roshana Gul

Publications

153

Citations

H-Index

2014

Active since

Affiliations

National College of Business Administration and Economics(Current)

Roshana Gul is an author at National College of Business Administration and Economics specializing in trust, customer satisfaction, and marketing strategy.

ORCID

Top concepts

TrustBusinessMarketingManagementConsumer ResearchMarketing StrategyCustomer SatisfactionArtsSocial MediaCommunication

Publications per year

2014–2023

Publications

The Relationship between Reputation, Customer Satisfaction, Trust, and Loyalty

Roshana Gul · Journal of Public Administration and Governance · 2014 · 122 citations · Full text

Trust Metric, Customer Satisfaction, Relationship Marketing +11

Influence of Social Media Marketing in Development of Customer Trust and Satisfaction through the Moderating Role of Electronic Word of Mouth

Muhammad Aqib Shafiq, Muhammad Mohsin Ali Khan, Roshana Gul et al. · journal of social sciences review · 2023 · 31 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +20

Rows per page

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