Concepedia
Statistics
Publications
4
Citations
111
H-Index
Active since
2022
Affiliations
Mangalore University(Current)
Yenepoya University
K. Madhura is an author at Mangalore University specializing in marketing, interactive marketing, and brand awareness.
Top concepts
MarketingManagementAdvertisingSocial MediaCommunicationBrand AwarenessInteractive MarketingMarketing CommunicationArtsBusiness
Publications per year
2022–2024
The Power of Social Media on Online Buying Behaviour of the Fashion Products: A Quantitative ABCD Analysis
K. Madhura, Niyaz Panakaje · International Journal of Case Studies in Business IT and Education · 2023 · 52 citations · Full text
Customer Satisfaction, Quantitative Abcd Analysis, Consumer Research +16
Social Media as a Promotional Tool in the Fashion Industry: A Case Study on Meta Platforms Inc.
K. Madhura, Niyaz Panakaje · International Journal of Case Studies in Business IT and Education · 2022 · 24 citations · Full text
Digital Marketing, Social Marketing, Communication +18
Revolutionizing pedagogy: navigating the integration of technology in higher education for teacher learning and performance enhancement
Niyaz Panakaje, Habeeb Ur Rahiman, S. M. Riha Parvin et al. · Cogent Education · 2024 · 23 citations · Full text
Accelerating entrepreneurship: Evidence from the incubation centers of management institutes of Dakshina Kannada
Niyaz Panakaje, Arun A. Bhagwath, S. M. Riha Parvin et al. · Heliyon · 2024 · 12 citations · Full text
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