Concepedia
2
Publications
281
Citations
H-Index
2005
Active since
Affiliations
Kun Shan University(Current)
Tien‐Shang Lee is an author at Kun Shan University specializing in management, marketing, and business.
Top concepts
BusinessMarketingManagementTradeCultureBrandingStrategyEconomicsInnovationAdvertising
Publications per year
2005–2008
The effects of business operation mode on market orientation, learning orientation and innovativeness
Tien‐Shang Lee, Hsin‐Ju Tsai · Industrial Management & Data Systems · 2005 · 264 citations
Market Orientation, Business Operation Mode, Innovation Management +16
Country image effect on Taiwanese consumers' willingness to buy from neighboring countries
Tien‐Shang Lee, Feng‐Fu Chen · International Journal of Commerce and Management · 2008 · 17 citations
Consumer Uncertainty, East Asian Studies, International Marketing +28
Rows per page
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